This is no ordinary glossary of web design and internet marketing terminology. These are the secret words and phrases all expert web designers use when their clients aren’t around.
There comes a point in every web designers career when they are hand picked by the Secret And Great Guild Of Web-designers (S.A.G.G.O.W). This always occurs exactly 3 months after a web designer has added three web standards compliant web sites to their portfolio. At this point they receive a secret communication from the Guild inviting them to join. Precisely 28 days later they receive their membership package ($59.95), which contains among many other marvelous things that I must not disclose, the Alternative Web Design Glossary.
Every website has a purpose; a raison d’etre. Every user experience has a start point and and end point. On a website you have a landing page (start point) and a page at which a transaction has been completed or (one of) the websites objectives has been fullfilled (the end point). Somewhere inbetween there are a lot of opportunities for ‘cloggages’ to occur stopping that desired end point from being reached.
‘Baffler’ is a word I use quite frequently while writing code, but in truth I’m not sure that bafflers really exist. And so goes the legend of the ellucide baffler…