Saturday, December 29th, 2007
- Think up broad keywords based on product/service.
- …
- Enter broad keywords into Google Adwords Keyword Suggestions Tool
- Find other broad keywords using the synonyms tool
- Build landing pages based on these terms
- the more the better, for a higher quality score
- Create Ad campaigns in Adwords account
- Don’t turn ads on yet
- Use exact or phrase match on all keywords
- Add negative keywords and make a note of any that apply to all campaigns in Ad Group
- Make sure quality scores are great at least to begin with to get a kick start in early performance
- In Adwords account:
- Turn off content network until ads are optimised via split testing
- Choose time settings for ads to appear at appropriate times